MRRly

Stop guessing where your recurring revenue is headed. With MRRly, you can turn raw subscription exports into clear, actionable views in minutes. Start by dropping in your billing data as spreadsheets (CSV or XLS). Map columns once—customer ID, plan, price, start/end dates, billing period—and MRRly remembers your choices for the next upload. Choose whether to view cash received or contracted recurring value, then let the app validate rows, flag gaps, and generate your first dashboard. It’s built for small and midsize teams that need answers fast without wrestling with BI tools.

When you need focus, build precise segments using the fifteen built-in filters and up to five of your own. Slice by plan tier, geography, acquisition source, billing cycle, lifecycle stage, or any custom label your team relies on. Save these views—“New logos Q2,” “Annual enterprise,” “Promo signups”—and compare performance side by side. Cohort breakdowns are available in one click: group customers by signup month or quarter, then track retention, contraction, and expansion over time. Spot churn patterns, uncover which plans drive upgrades, and see whether recent pricing changes improved payback and LTV.

Turn insights into shareable reports without leaving the product. Pick your metrics (MRR, ARR, net revenue retention, churn rate, average revenue per account), set your date range, and add cohort tables to tell the full story. Reuse templates for weekly pipeline checks, monthly finance close, and board updates. Export your results for slide decks or paste charts into docs when you’re writing investor notes. Need to answer a quick question—“How did the annual discount impact churn?”—duplicate a report, tweak filters, and compare timeframes to isolate the effect.

MRRly fits into daily workflows across roles. Founders track cash runway and top-line momentum at a glance. Finance teams reconcile collections and subscriptions, sanity-checking movements before closing the month. Growth leads evaluate campaign lift by segment and prioritize channels that yield strong cohorts. Product managers monitor the impact of launches on upgrades and downgrades. Customer success teams filter accounts at risk and act on early churn signals. Whether you’re planning next quarter’s targets, reviewing a pricing experiment, or drafting a board memo, MRRly gives you the fast, segmented view you need to decide and move on.